Xlyl · Blog
Specific, practical writing on short links: how they work, how to track them, brand them, secure them, and put them to use in marketing, social and print.
affiliate · marketing
LatestHow affiliates tidy long tracking URLs, measure which placement earns, re-point links when a program changes, and stay within disclosure rules.
· 7 min read
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basics · how-to
Every way to shorten a link: instantly with no account, with a custom alias, on your own domain, with a password or expiry, or in bulk with the API.
· 6 min read
social · marketing
How Instagram, X, TikTok, LinkedIn, YouTube and WhatsApp treat links, why branded links get more taps, and how to run a link-in-bio on your domain.
· 7 min read
qr · marketing
Where QR codes get scanned, how large to print them for the distance, why the code should hold a short link, and how to measure scans per placement.
· 8 min read
marketing · analytics
Which UTM parameters to use, how short links hide the tags, why one link per channel is the rule, and how to read link and site analytics together.
· 8 min read
branding · marketing
How to name short links so they get clicked and found again, organise hundreds by channel and campaign, and keep a link library usable.
· 7 min read
security · basics
Four ways to see where a short link goes before you click, the warning signs of a deceptive link, and how to share links people will trust.
· 7 min read
basics · analytics
The lookup, the redirect, 301 vs 302 vs 307, where click analytics come from, why some links are slow, and what a short link can't hide.
· 10 min read