affiliate · marketing
Short Links for Affiliate Marketing: A Practical Guide
How affiliates tidy long tracking URLs, measure which placement earns, re-point links when a program changes, and stay within disclosure rules.
7 min read
basics · how-to
How to Shorten a URL: Every Method, From Click to API
Every way to shorten a link: instantly with no account, with a custom alias, on your own domain, with a password or expiry, or in bulk with the API.
6 min read
social · marketing
Best URL Shortener for Social Media, Platform by Platform
How Instagram, X, TikTok, LinkedIn, YouTube and WhatsApp treat links, why branded links get more taps, and how to run a link-in-bio on your domain.
7 min read
qr · marketing
QR Codes for Print Marketing: Placement, Size and Tracking
Where QR codes get scanned, how large to print them for the distance, why the code should hold a short link, and how to measure scans per placement.
8 min read
marketing · analytics
Track Marketing Campaigns With Short Links: The UTM Guide
Which UTM parameters to use, how short links hide the tags, why one link per channel is the rule, and how to read link and site analytics together.
8 min read
branding · marketing
Custom Short Link Best Practices: Naming and Organising
How to name short links so they get clicked and found again, organise hundreds by channel and campaign, and keep a link library usable.
7 min read
security · basics
Are Short Links Safe? How to Check One Before You Click
Four ways to see where a short link goes before you click, the warning signs of a deceptive link, and how to share links people will trust.
7 min read
basics · analytics
How URL Shorteners Work: Redirects, Lookups and Analytics
The lookup, the redirect, 301 vs 302 vs 307, where click analytics come from, why some links are slow, and what a short link can't hide.
10 min read